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Writing for review: prepping pundits to painlessly publish peer-reviewed papers

by Geoff Hart

Previously published as: Hart, G. 2021. Writing for review: prepping pundits to painlessly publish peer-reviewed papers. An American Editor, 7 and 20 April.

Part 1: https://americaneditor.wordpress.com/2021/04/07/writing-for-review-prepping-pundits-to-painlessly-publish-peer-reviewed-papers-part-1/

Part 2: https://americaneditor.wordpress.com/2021/04/20/writing-for-review-prepping-pundits-to-painlessly-publish-peer-reviewed-papers-part-2/

[This article is a revised and expanded version of a November 2005 guest lecture I gave to Dr. Saul Carliner’s graduate seminar in instructional design at Concordia University.]

Many clients and potential clients are writing academic papers that must undergo the Darwinian struggle known as peer review. The purpose of this struggle is to select only the fittest papers by improving the quality of the information. Academics being civilized beings, this doesn’t inevitably have to be “nature, red in tooth and claw,” but when the review is done well, reviewers provide insightful, focused critiques that help authors compete more strongly in the community of knowledge by improving the quality and clarity of their message.

Of course, academics being human, some reviewers see themselves as wolves, not helpers, and see their role as running behind the pack so they can pull down the slowest and weakest. They then scatter the bones of their victims upon the ground for all to see as a literary kind of memento mori.

It takes all sorts, I suppose.

Overstretched metaphors notwithstanding, academic discourse benefits greatly from peer review because the peer reviewers are chosen for their expertise in the author’s field, and most recognize that publishing is a collaborative effort in which everyone agrees on the same goals: to maximize the quality of knowledge that gets published and to improve the conversation. Quality is the first goal, both because of how important the published literature should be for guiding practitioners and future authors by providing a body of knowledge that enriches an entire field of study. The second goal is to make authors look good in print, which means helping them communicate their key ideas concisely and clearly. Third, and less-often mentioned, is the “they did it to me, so I’m going to do it to you” school of review — I’ve heard PhD thesis supervisors admit, off the record, that their supervisor made them rewrite their thesis 10 times even after it was long ready to publish, and that they were going to demand the same suffering of their grad students. Sadly, many carry this philosophy to the task of peer review.

There are many ways the peer review process can fail, including authors who recommend peer reviewers who owe them a favor and will give a favorable review, even if it’s not justified, or who promote papers that support their particular biases. On the whole, though, most participants take the process seriously and work hard and with integrity to help authors publish manuscripts they can be proud of.

You may have noted that most of what I’ve described sounds very similar to what editors do, so why do we need editors when we have peer review? (Alternatively, why do we need peer reviewers when we have editors?) There are three main reasons. First, peer reviewers are unpaid volunteers, and it’s a poor and disrespectful use of their time to send them unclear, error-ridden manuscripts. Second, unless the manuscript is about editing, the reviewers are rarely editors, and therefore aren’t best suited to the job of editing a manuscript for clarity, even if they had the time—and most don’t. Third, eliminating all the many infelicities to which a text is prone makes it easier for reviewers to understand the author’s key points and identify subtle flaws that should be fixed, but that (without editing) might be invisible beneath a sea of typos, false cognates, and other problems.

That being said, how can editors help authors prepare their manuscripts for peer review?

Note: The approach described in this article works equally well for journal articles, monographs (e.g., a report series published by a research institute), and books.

The review process

Writing for peer review begins with an understanding of the peer-review process. Fortunately, this is more similar to than different from other forms of nonfiction writing. The process generally follows these steps:

Choosing the right publisher

Deciding where to publish a manuscript is a complicated task, since there are many criteria, some of which are contradictory or very subjective.

Publishing in a prestigious journal or with a prestigious academic press is important for an academic’s career because the publisher’s prestige is one criterion for evaluating an author’s work. The downside of prestigious publishers is that everyone wants to publish with them, which gives the publisher enormous freedom in choosing only the best of the best submissions. It’s not quite the writer’s equivalent of buying a lottery ticket, but the chances of success sometimes seem equally low. A less-prestigious but still perfectly respectable publisher may be a better option, particularly for authors who are still early in their careers and don’t yet have name recognition that would get them through doors that are shut to new authors.

Another decision is whether the author should write for their peers, which usually means a smaller but more-expert audience, or for a wider group of readers who are outside the author’s area of specialization, which usually means a larger but less-expert audience. The former may be important when an author is trying to make a name for themselves in their field; the latter may be more important when they have something to say that will be of broad interest to readers both in their field and out.

Note: Academics face an interesting challenge: Their work may be very important for the general public, but publishing general-interest manuscripts gains little respect from colleagues, and sometimes gains their contempt. One solution is to publish first in academic publications, and then recast that work for a broader audience later.

Editors who specialize in certain areas gradually acquire a sense of which publishers are a good choice. If, however, you (as an editor) are unfamiliar with a field, there are tricks you can use to help the author find a suitable publisher. First, examine the bibliography in the manuscript. If the author repeatedly cites papers from a specific journal or books from a specific publisher, than that journal or publisher is likely to be a good candidate because these citations prove the willingness of those outlets to publish similar manuscripts.

On the other hand, the lack of a specific publisher, such as a science journal, in the list of citations may be a sign that the author’s subject has not been published by that journal even though its readers would clearly benefit from learning more about that subject. Another way editors can help authors is by helping them argue for the relevance of a manuscript by explaining (in a cover letter) how it will benefit the publication’s readers.

Neither authors nor editors should hesitate to ask colleagues for suggestions, both for publishers they’ve worked with and that have been helpful and have provided effective reviews—and publishers that are best avoided. Many publishers, and particularly peer-reviewed journals, report their rejection ratio at their author guidelines Web pages. If they have a high-impact factor (i.e., if many of their publications are cited by other authors), they’ll report that prominently, too.

Publishers with the highest impact factors tend to have the highest rejection rates, so choosing a balance between impact and risk of rejection is important. This is a judgment call and a deeply personal decision, and editors can provide advice on the pros and cons of a given publisher, but in the end, the author must choose.

Note: Chapter 3 of my book Writing for Science Journals provides a detailed discussion of this subject.

Style guides

Most academic or scholarly publishers receive more manuscripts than they can ever hope to publish, and as a result, they use a variety of screening criteria (some that are not so good) to eliminate the least-suitable manuscripts. One of the first and easiest is to check whether an author followed their style guide. If an author can’t be trusted to follow a simple, clearly stated set of instructions, this suggests the author will be more trouble to work with than the publisher desires. (That being said, having worked for more than 30 years in academic publishing, “simple and clearly stated” often strikes me as oxymoronic.)

At a minimum, this suggests that the publisher will have to spend more of their tight budget on copyediting the manuscript than they would with an author who takes more care. Thus, editors should start first with the publisher’s stated style guide, then expand to other style resources if necessary. If the publisher doesn’t have a style guide, then—as I noted earlier—editors can help authors create a customized style guide during the developmental editing phase.

Note: Chapter 8 of my book Effective Onscreen Editing discusses how to create and use style sheets in considerable detail.

Each field tends to have a core set of style guides. For example, academic fields outside the sciences tend to use the Chicago Manual of Style, whereas the sciences tend to use the Council of Science Editors style guide, Scientific Style and Format. There are likely to be more-specialized guides for specific disciplines, such as the APA Style Guide for psychologists or the Associated Press Stylebook for journalists. Learn which guides are most often used in a field, and use them to guide your editing. If you can’t find a sufficiently subject-specific guide, Google is your friend. Many professional associations publish their own official style guides for members, or provide recommendations of reputable guides produced by others.

Last but not least, always read an example of something published by the publisher. Whatever the stated preferences in their style guide, publishers tend to slowly diverge from their published guidelines. This may be because their acquiring or managing editors choose to follow a different authority (including their own preference), but neglect to inform their website manager that the guidelines should be updated. Unless the published guidelines have a current date and specifically supersede older guidelines, the proof of the pudding’s in the most-recent publication.

Things to expect during review

If English is not your author’s first language or if the author has a foreign-seeming name or foreign address, you may encounter language prejudice. This is less often racist than it is the result of such authors believing they don’t need to be edited and submitting poorly written manuscripts as a result. Publishers who receive large numbers of such manuscripts naturally seek shortcuts to reduce their workload, and may only glance quickly at the author’s cover letter or address to form an opinion. If they don’t like what they see, they may reject the manuscript or return it for revision without ever reading it, and not because it lacks merit. Thus, authors should always have their cover letter edited, not just their manuscript.

Peer review has certain recurring themes that authors must deal with, ideally with an editor’s help:

Helping authors respond to reviews is something editors do well, since we have long experience with getting inside an author’s head, and that skill translates equally well to understanding what bothered a reviewer and what changes will remove that irritation. Editors are also skilled negotiators, and can help authors find ways to reach a consensus that satisfies both the author and the reviewer. Being aware of the prevailing dogmas in a field will help editors to guide authors around the worst minefields and to build bridges over holes that would otherwise trap the unwary author and provoke a reviewer. As you gain experience in a field’s language, ways of framing arguments, and standards of evidence, you can increasingly help authors revise their work to avoid these problems.

The review process can take a long time, and if you don’t submit the best-possible manuscript, a potentially important contribution to the literature may be rejected by a prestigious publisher without the option to resubmit. Thus, one important tip is to persuade the author to work with their colleagues before they submit their manuscripts for review.

There are two good reasons for this. First, a review by friends and colleagues is likely to be done faster. Second, a rigorous and critical review by a colleague may sting, but it has no consequences other than the need to rewrite. Solving those problems before a publisher sees the manuscript means it won’t be rejected because of those problems. (It may, of course, still be rejected for other reasons.) A publisher’s reviewers are also more likely to respond positively to a manuscript that has been edited professionally.

Academic vs. non-academic audiences

Early-career academic authors tend to have a laser-like focus on writing for their peers, since they know that their peers determine how successful they’re going to be in their chosen field. However, over time, authors may gradually expand their publishing efforts beyond their circle of fellow specialists. Often, they aim to turn many years of peer-reviewed publications into something a reasonably intelligent but non-expert reader can understand. They may be writing to funding agencies to beg for money, producing op-ed pieces for the general public in newspapers or on Web sites, or crafting textbooks for students. Yet unless they are professional writers and well-trained in writing for different audiences, they’ll need an editor’s help to make their thoughts comprehensible to an audience that isn’t dominated by their peers. I often joke that scientists shouldn’t be allowed to communicate with the general public without adult supervision. It’s funny specifically because it’s so true.

Editors understand that different audiences require different writing styles, and can help an author learn and use the most-appropriate style or modify their approach to account for a given audience’s unique characteristics. For example, academic readers expect and are skilled at interpreting formal, jargon-heavy writing that relies on many assumptions about what readers already understand—because the readers are experts in the author’s field. In contrast, non-academic audiences require less-formal writing styles, with less jargon, and assumptions must be explained—because general audiences are experts in a wide range of things, but most of those things are not the author’s field of expertise.

Note: Although most academic publishers now accept manuscripts in the first-person point of view, some are reluctant, particularly when they rely on older and more-conservative peer reviewers who haven’t yet entered the 20th century (let alone the 21st). Passive voice is no longer required, but you may be called on to help an author defend the choice of first-person. An acceptable compromise is generally to emphasize active voice wherever possible and minimize the use of “I” and “we” constructions; for instructional or procedural material, imperative voice is another good alternative.

That being said, one thing remains true for almost any audience: Write simply, concisely, and clearly. Although I once (true story!) had a manuscript rejected because “it was too well written”, that’s rare these days. Even the most turgid and constipated fields of study are increasingly willing to accept a well-written manuscript. The argument and conclusions may be complex and nuanced, but the writing never should be.

Responding to reviews

The end of the most-difficult stage in publishing an academic manuscript comes when your author receives the comments from the reviewers. These generally fall into three main categories: acceptance with minor revision, which will mostly require minor tweaks of the text; acceptance with major revision, which requires significant additional work (e.g., more lab research, more library time, reorganization) before the publisher will even consider reviewing the manuscript again; and rejection, which may be absolute or which may (if the author has a strong argument and a sympathetic publisher) be considered the equivalent of major revision.

Note: There is a thus-far theoretical fourth response, which is “acceptance without revision”. In more than 30 years of editing, I’ve never seen that response from the reviewers for a reputable publisher, largely because reviewers often go to heroic lengths to ensure that the publisher believes they rigorously reviewed the manuscript. To prove this, they will find ways to list some specific problem, however minor, that must be fixed.

As an editor, I’ve helped many authors persuade the publisher that a rejection really only requires major revision, or that an acceptance with major revision really only requires minor changes. A common reason for the latter is a reviewer who says, in effect, “I know that you wanted to write about dogs, but you really should have written about cats, so I reject your argument”. Most publishers will accept a counterargument along the lines of “no, I really can’t write about felids in an article about canids that was written for a journal that publishes only shaggy dog stories”.

Reviewers almost always have the final say—if your manuscript represents a hill they’re willing to die on in defense of some point of dogma. Because peer review is unpaid work, experts can easily refuse a request to review a future manuscript if a publisher irritates them—and ignoring their recommendation can be very irritating to a reviewer, especially one with an agenda. If enough authors stop agreeing to work with a specific publisher, that publisher will soon find themselves in the unfortunate situation of having no more peer reviewers, and thus, will no longer be able to refer to themselves as a peer-reviewed publication. They might even (horror!) have to pay experts to review their future publications.

Thus, publishers are reluctant to overrule a reviewer out of fear the reviewer won’t work with them again in the future, and may even warn their friends and colleagues to do the same. Sometimes you just have to accept a publisher’s verdict and move on. Fortunately, there are a great many academic publishers.

Most reviewers and most publishers are reasonable people who are willing to listen to an author’s responses and counterarguments. Although academic authors who have survived their thesis defense tend to acquire a certain measure of skill at explaining and justifying their subject and responding firmly but politely to critiques, for some reason, they completely lose that skill when it’s time to respond to a publisher’s review. Editors can be remarkably valuable allies when it comes time to respond to review comments, which is why I always offer to help my authors write their responses.

There are several things to keep in mind:

A final comment

I’ve been helping authors for more than 30 years by using these techniques, and as a result, have facilitated the publication of more than 6000 journal manuscripts and scientific monographs, so it’s clear that these techniques work. Interestingly, they’ve also helped me greatly when I served as a peer reviewer or as a journal’s review coordinator. The same approaches help me put my head in the right space to work with both authors and reviewers to achieve consensus and to change the review process from confrontational to a mutually supportive way to improve the quality of an author’s contribution to the literature of a field.

Reference

Hart, G. 2021. Creating truly effective outlines. NAIWE website (https://naiwe.com/).


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